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Client:

Mag & Mason

Category:

Design & Strategy

Industry:

Luggage & Lifestyle

Creative Director:

Raph Mantsengu-Senosi

Mag & Mason Brand Development & Strategy

Mag & Mason is a luggage brand that uniquely positions itself in the market as an accessible luxury option. The brand caters primarily to university students and young professionals who aspire to project a sophisticated image but are mindful of their budgets.

Brand Essence

Mag and Mason embodies accessible luxury, offering meticulously crafted travel accessories that blend sophistication with practicality. We cater to the aspirations of university students and young professionals who seek to elevate their travel experiences without compromising their budgets.

Brand Mission Statement

To empower the next generation of travelers with elegantly designed, high-quality luggage that inspires confidence and adventure, making luxury accessible to those embarking on their life's journey.

Brand Vision

To be the go-to brand for young adults who refuse to compromise on style or quality, revolutionizing the concept of affordable luxury in the travel industry.
Mag & Mason stands out by democratizing luxury in the travel accessories market. It offers products that allow its young, ambitious target audience to project success and sophistication, enhancing their confidence in both personal and professional settings. The brand not only sells luggage but also promotes a lifestyle of exploration, personal growth, and refined taste, all while maintaining accessibility and relatability to it's youthful customer base.


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